According to a recent report, the digital publishing market and it is poised to grow by USD 64.83 billion during 2020-2024. This is an enormous level of growth and one of the few industries that is actually booming during a growing economic and health crisis. Authors, publishers, and businesses all have the opportunity to position themselves for success in the next few years.
Digital Publishing Is the Future for Authors
Whether you are already a writer or have wanted to be, consumption of digital books is growing. Now is the opportunity you have been waiting for to either self-publish or partner with a digital publishing agency. While it’s not as simple as just putting a book out there and raking in the money, with effort, some marketing savvy, and a touch of luck, you have a big chance to get in front of more readers right now.
Digital Publishing Opportunities for Small Publishing Companies
Small digital publishing companies may also enjoy success from the growth of the digital publishing industry. Whether you specialize in a specific type of book, offer hybrid services to authors, or simply publish your best bets to be bestsellers, now is the time to grow and expand your publishing company. These resources can help you:
Whether you use digital publishing for lead optimization or to promote the leaders within your business as thought leaders in the industry, digital publishing can be a boon to almost any business. Create resource libraries that get people to sign up on your list. Publish a book by your CEO to help him get offered speaking opportunities. Or use digital publishing as a way to establish and build your business. Here are some resources to help:
Best Practices in Digital Publishing: Securing your Content
There are two primary forces at play when securing your content: Encryption and Access Rights. Encryption significantly reduces likelihood of unauthorized access by encrypting the actual data of your ebook so it can only be read by authorized applications. Access Rights enable you to control the ways in which people can access your content so it’s always fair and reasonable.
It’s important to secure content because:
It’s difficult to monetize digital content that can be freely shared
It’s impossible to track usage of your content that has no restrictions
Our best practices in digital publishing:
For highest security(but sometimes less flexible user experience) always use Encrypted DRM for content that is highly value or has licensing contracts that require it. The trade-off for high security DRM is that customers will have a fixed set of apps that support Encryption and won’t always be able to use their app of choice. At EditionGuard, we utilize Adobe DRM which comes with Adobe Digital Editions reader app for free. Adobe Digital Editions is globally distributed and localized for more than 12 languages. EditionGuard also provides end-user support for this app so your business doesn’t need to scale a support operation.
For modest security but high flexibility we suggest using a watermarking feature. At EditionGuard, we offer EditionMark as a method for delivering your content. This feature watermarks the customers personal or business information across the PDF content. This reduces the likelihood of unauthorized access but keeps flexibility to a maximum. Since the content is not encrypted, your customer can use any PDF reader they prefer.
For the least security, but ultimate flexibility: EditionLink. EditionLink is a simple way to distribute content that you may not want protected. In fact, this is a great method for sharing content that is ad-based where sharing will help your business. We include EditionLink in our service so you only have to manage 1 single catalog for your books and decide how each is protected.
Making Access Fair and Easy
It’s important to understand customer expectations. Most consumers now use a mobile device as their primary computer. The next most popular segment is people with a mobile plus a desktop or tablet (for work or study). The rest of the population is made of of special cases where there are 3 or more devices needed to access secured content.
Our Best practices suggestions
Consumers expect digital access to be somewhat flexible. Our default device access setting is 6 devices per unique person, per eBook. This covers the majority of users, as users will inevitably upgrade their devices over time and need to have continuous access when they do so. However, we allow this device restriction setting to be changed to a value of 1. So if you have a customer with different expectations or have a legal reason to reduce this device limit you may do so.
Customers expect to receive digital content immediately after the transaction has completed. This is why EditionGuard offers multiple ways for your content to be automatically fulfilled.
These integrations do most of the heavy lifting and provide an instant fulfillment link to your customer right at the time of transaction.
API Integration Our robust API is architected to be flexible and powerful. It’s built under the REST architecture which means it will be high performance and easy to integrate with any modern or legacy system.
When is it best to use the API? When you have an existing or complex system that needs to deliver books in a unique way. Or if you use a digital publishing e-commerce system that requires custom integration and isn’t currently on our turnkey list.
Peace of Mind with usage reports
EditionGuard Dashboard tracks all fulfillment usage* for encrypted content that is sold and accessed. This allows your business to know and report accurate, authorized access to your valuable content.
As the demand for digital content grows, and the expectations of consumers to have instant access to content they pay for increases, EditionGuard is there to support your investment in developing best practices in digital publishing. We’ve removed the costly licenses and setup fees usually associated with such systems from our product, giving our customers the ability to protect and fulfill their content with low risk and high reward.
*Please note that EditionGuard does not track analytics usage at the user-level of content for privacy purposes.
We’ve been talking about the benefits of publishing ebooks for businesses and business professionals. Publishing an ebook can bring credibility to your brand, generate leads and higher revenue, and it can launch your speaking career.
Why Are Speaking Gigs So Important?
If you really want to stand out in your industry as a leading expert, you have to be the one giving people the knowledge, guidance, and inspiration they need to do their jobs better. Not only can speaking gigs put you in front of your colleagues, but it can make you visible to companies who might need your expertise and hire you. You can also make a great deal of money if you become a sought-after public speaker.
A Book Is Like a Golden Ticket
Being a published author in your field sets you apart from others. When event professionals are booking people to speak and they have to choose between someone who has writing credits and someone who does not, they will almost always choose the person with writing credits to their name. It not only makes you look more professional to have a published book but it also elevates the caliber of the event at which you will be speaking.
What Kind of eBook Works Best for Landing Speaking Gigs?
The ebook you choose to write should reveal insight into your industry, offer solutions people need, or give readers a plan of action to be successful. It can be challenging to find a topic that no one else has written about, but if you focus on a very specific piece of your industry or a pain point that has not been solved, you may find it easier to gain the attention of the event professionals who do the booking.
How Do I Get Started as a Public Speaker?
Since most events right now are virtual anyway, it’s easier to get started because you don’t have to afford travel. Instead, invest in a good background for your Zoom or Skype; reach out to event professionals as well as to local SCORE offices, and look for related industries that host things like podcasts or YouTube channels that might be interested in having you on their program. Be sure to share every event before, during, and after so that you gain visibility; you’ll find that once you do a few speaking events, more people will be comfortable inviting you to participate.
An ebook opens doors for business professionals. From helping you build credibility in your industry and land a better job to making your brand stand out, ebooks for business can be portkeys to success.
There are several benefits ebooks offer for businesses, including driving leads and improving sales, but the biggest power of the business ebook is in giving its author credibility and authority in the industry. Whether you’re a customer experience expert like Shep Hyken or a startup expert like Matt Heinz, ebooks pave the way to bigger successes.
Business eBooks Build Credibility
If you’re an expert in your field, the best way to make sure people know that is to share your knowledge – and the best way to share your knowledge is through an ebook. Just being a published author with a title that showcases your knowledge in the industry can function as a key that opens doors for you. A well-written ebook that includes your insight can make people more likely to hire you, get you invited to speak or chair a panel at a conference, you will get more exposure.
Business eBooks Can Launch Your Speaking Career
Being a keynote speaker at a highly visible event (even a virtual one) can raise your profile enough to be included in major conferences across the country. That is a level of marketing you simply cannot purchase. When you’re invited to speak at an event, the event hosts typically put a link to your website as well as your photo and bio on the conference page. The number of leads this will generate can keep you very business and make others aware of you who would not otherwise have known you.
Business eBooks Can Drive Revenue to Your Business
When people trust your expertise, they are more likely to hire you. Having an ebook cuts down on the time it takes to close a deal because you’ve already established a level of trust. If you spend less time trying to hustle the sale and more time closing deals, your revenue will grow.
A business ebook can mean more power, more credibility, and more profit.
Are you trying to drive more leads to your business? Do you need to establish yourself as a credible leader in your industry? Do you want to create an enticing offer to get more people to sign up for your marketing emails? There is one way you can do all of these things: write an ebook. We’ll be exploring the various ways ebooks can help you grow your business.
eBooks for Business Lead Generation
What is lead generation?
To stay in business, you have to have someone to sell to, right? Lead generation is a method of attracting potential clients or customers and encouraging them to take an action, such as schedule a consultation. Generating leads is the step that comes before selling. Once you have the lead, there are many steps you can take to convert the lead into a customer – but what we’re focused on here is generating the lead itself. One of the most effective ways to generate leads is to get them to sign up for your emails, where you can share content, offer sales, and highlight your services. But people don’t just go around signing up for emails – we all get enough already. So you have to make it worth it by offering something that compels them to give you their email address. That’s where ebooks for lead generation comes in.
Whether you offer an entire library of resources or simply have a single, enticing offer that compels people to schedule a time to talk with you, an ebook can be an effective way to drive more leads. The most common question we get about ebooks for lead generation is, “What should I write about?” There are a number of answers, but consider one of these lead-generation powerhouses:
Answer a question or provide a solution to something that demonstrates your expertise that someone might typically have to pay for. The cost? A name and email address (where they can, of course, unsubscribe any time, but won’t if you’re giving them great content).
Provide insight into your area of expertise with tangible steps the reader could take to achieve success.
Share some inside secrets that will help your reader get ahead – it could be a marketing secret you use, a method for calculating ROI that helps you justify worthy investments to your boss, or an inside track to better networking to build the right relationships.
In the end, you can write about anything that both showcases your expertise and gives the reader a valuable takeaway. The point is to drive the leads to you, where you can further showcase your experience and expertise or highlight the services offered by your company.
Here are some examples of ebooks used as lead generation tools for businesses that might inspire you:
IT Company in Ohio that offers a library of resources for people when they sign up for the monthly newsletter. Each of the ebooks provides the person with in-depth guidance on IT topics and are of value on their own.
A business coach who offers a single, in-depth guide to pivoting your business. The ebook itself is of great value and gives them an opportunity to showcase their coaching service.
Hubspot, the king of lead generation, offers a series of lead generation ebooks to help you move your business forward, where they of course collect your email address for further marketing of their services.
What do these offers all have in common? Even if you don’t purchase the services they offer, the ebooks themselves are a treasure trove of useful information. It should be your goal to do the same – offer something useful, even if only a small percentage of people actually convert, because you never know who will come back a year later to hire you when they’re finally in the right space for it.
Do you have an author website? As the world looks at ways to slowly reopen, there will still be another few months of more people spending more time at home. Big festivals for the summer have all been cancelled – even Oktoberfest in Germany has been cancelled this year. With all of that extra downtime, we anticipate ebook sales will continue to rise, so if you’re an author or publisher, now is the time to make sure your ebook marketing is reaching as many people as possible. An author website is a crucial marketing piece that sometimes gets overlooked.
Elements of a Good Author Website
Designing a website to sell books doesn’t mean it has to be an aggressive sales page. In fact, some of the best ways to sell your ebook are through more subtle mentions. The elements of a good author website include:
A landing page or home page
An author bio or about page
A book page – this may be for a single book, a series, or for the author’s complete library of titles
A news/press page
Other elements you may want to include, depending on your goals, is a speaker or booking page, if you’re trying to land speaking gigs or get booked for events (virtual events, too). If you do participate in events, such as author Q&As, media interviews, and more, you may also want an event page that updates your readers and fans about when and where to find you.
Selling Your eBook without In-Your-Face Marketing
When someone lands on your website, it’s because they are already curious about you or your books. Instead of hitting them over the head with annoying popups and begs to buy the book, instead delight them with something readers of your books would love to see. Consider these tips
Visitors to your website shouldn’t have to hunt for your books. Have a look at the website for Chimamanda Adichie. It’s clean and simple and easy to find everything. While you don’t need to have a new popup every five minutes asking them to “click here to buy,” you should make it clear where to find the books and how to get them. A great example of clear and simple navigation is Gretchin Rubin‘s website.
Put It All Out There
Whether you do it like David Sedaris and put a lot of information on the home page, promote an upcoming book like Jennifer Weiner, or create an entire world for your readers like JK Rowling, the idea is to make it fun for your potential book buyers to be on – and stay on – your site.
Let Them Buy the Books from You
Make it easy to sell more ebooks from your author website by selling your books there. Accept multiple forms of payment through secure third-party payment platforms like PayPal, secure your ebooks with DRM to protect your intellectual property, and keep more of the profits.
Your author website should be a glimpse into your personality and your books. It should give your readers a better sense of who you are and why your books are worth reading. A better author website can help you sell more ebooks.
It can be
difficult to reach your audience on social media unless you’re willing to pay
for advertising. Boosting posts on Facebook can be an effective way to expand
your reach, but if you have an email list, why pay Facebook when you can reach
an entire audience with ebook email marketing? With effective ebook email
marketing, you can make more money selling ebooks.
Marketing Is More Effective
to a study by McKinsey,
email marketing is more effective than social media marketing. 91% of people
check their email every day. And with more people working from home and staying
home, a lot of them are looking for good books to read. Even if you have a
small list, you should not be ignoring their potential. Make it easy for them
to share the email with their friends with a share link.
Starts with the Subject Line
want to make more money selling ebooks through email marketing, the first step
is creating a subject line that will grab the reader’s attention, get them to
open the email, and from there, click on your link and buy your book. How do
you know if it’s a good subject line? Try one of these subject line testers
recommended by HubSpot.
Our favorite is the Emotional Marketing Value Headline Analyzer from Advanced Marketing Institute.
Lines that Open Emails
certain types of subject lines that are more likely than others to get the
have your ebook on sale for a limited time? If you want to make more money
selling ebooks, send out an email letting your readers know that they can get
your ebook for a discounted price – but only for a limited time. It urges them
to act immediately so that they don’t miss the deal.
works for a reason: we want to know the 25 secrets from “Friends” that have
never before been revealed. You can use that knowledge to create interest in
your email. You could try something like, “25 truths you’ll discover reading detective
novels” or “5 ways to be more productive (and have more time to read).
readers to big events, like cover reveals or
book launch or a Q & A
with the author can be an enticement to readers to open your email.
course, it doesn’t stop with the email subject – you need to have a message inside
that provides the reader with whatever you promised in the subject line. Whether
the email is all about your ebook or you’re inviting them to participate in or
read something else and also mentioned that your ebook is for sale, email
marketing will help you make more money selling ebooks.
While the impact of COVID-19 is being felt around the world and many businesses are struggling under the weight of closure, there have been some silver linings. First, the air quality has improved measurably around the globe.
The Himalayas are visible from India for the first time in 30 years
The smog in LA is significantly lower, creating a visible skyline
While governments seek ways to safely reopen, in all likelihood, we’ll all be doing a lot more staying at home this summer. And that makes it a good time for authors and publishers to step up their book marketing.
Template for Announcing a Temporary Reduction in Price or Free eBook
Why would you give away your ebook for free? If it is the first book in a series or you are a new author with a new book coming soon, giving away a book is a great way to gain followers who will buy subsequent books.
You can use the announcement in an email, on social media, and on your website (either as a special banner or as a popup). Make sure you highlight the sale: TITLE OF BOOK WILL BE AVAILABLE FREE (or PRICE) FOR [NUMBER] of DAYS ONLY.
It’s important to limit the number of days the sale is available to create a sense of urgency about getting the book NOW.
Include a short description of the book or a quote from a bestselling author who has endorsed the book and a photo of the book cover. Provide a conspicuous link as well.
Press Release Template for Publishers and Authors
There are many places where you can publish a press release, including on your website, through your newsletter, or through a distribution service either for free or for a fee. A press release is a useful tool for announcing a new book or to announce a price reduction or free book.
To make it easy for you to get started, you can download Word versions of both the announcement and the press release template here.
Are you a blogger or journalist interviewing an author? A publisher promoting a new author? An author developing a website from which you can market yourself and your books? To truly engage with your audience, you need to get them interested in the writer of the book. These 50 questions for authors are designed to do just that:
DRM for universities is a big topic of conversation in today’s “online only” environment. Are you a university professor who uses your own materials for instruction or a university library trying to support students who have been sent home to finish their semesters? Whether it’s the course textbook, an exam, or ongoing lecture materials, now that everyone has shifted to online learning, how do you control who has access to the material and how do you prevent it from being copied or used outside of your control? The answer is digital rights management, or DRM.
Benefits of Teaching Online
There are many benefits of teaching online. You may already be experienced teaching college classes online. You may have been forced into it by recent circumstances. There is a certain level of flexibility that comes from teaching online. There is also the advantage of being able to have students who live all over the world – you aren’t restricted to just a single group of students on your ow campus.
How DRM Helps Professors
Control Access to Your Textbooks. If you’ve written the textbook for your class to use, having the ability to control who has to it and restrict access to purchasers can prevent loss of income.
Control Access to Your Exams. The last thing you want is to deliver an exam and have students share it from one section to another of your course. You can use DRM to control access to documents like exams and worksheets to protect your intellectual property and protect the integrity of your course.
How DRM Helps Universities
University libraries. University libraries offer extensive collections of academic research to their students. DRM can help the library control access to content based on length of checkout time, student status, and more.
Inter-university Collaboration. DRM allows universities to collaborate on research and professors to share course materials while still protecting their rights to those materials and prevent them from being changed or manipulated by others.
An excellent resource for understanding the full benefits of DRM in the realm of higher education was put together by Oasis.org and is available as a downloadable PDF.
HOW DIGITAL RIGHTS MANAGEMENT WORKS
Digital rights management protects authors, teachers, businesses,
and institutions from the loss of intellectual property by prohibiting copying,
or by limiting the time or number of devices on which a content can be
DRM allows you to:
Prevent users from editing, saving, printing, sharing, or forwarding content or allows these with limitations you set.
Sets an expiration date at which time access to the content is removed.
Locks access to a specific device.
Watermark documents to establish ownership.
Provides the author access to information about who accessed the content.
Here at EditionGuard, we are doing our part to support teachers and professors, schools and higher learning institutions, many of whom are delivering education online for the first time. We provide a wide array of digital rights management (DRM) services to protect intellectual property and to facilitate the sharing and dissemination of materials online. In addition to our 30-day free trial, we also offer a 25% discount to teachers, schools, and non-profits who employ our DRM.
We are here to support you and appreciate the vast effort required to move to an online platform. Feel free to get in touch if you have questions.