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How to Develop, Market, and Protect an Online Course

When you first create and market your latest online course, the threat of piracy should always be in the back of your mind. As the open-source culture on the Internet continues to grow, true content ownership is difficult to maintain. That is why we developed a reliable anti-piracy solution to protect those who create and distribute unique digital content.

At EditionGuard, we are committed to helping copyright holders and retailers ensure their intellectual property is protected. Using industry-standard digital rights management (DRM) solutions, we offer a range of proactive options. From watermarking to Adobe DRM encryption, there are several methods available.

Why Develop an Online Course?

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(Source: Stock.adobe.com)

Whether you are passionate about a specific topic or are aiming to make a name for yourself as an authority, online courses are on the rise. Online education is a $100+ billion dollar industry and is continuously growing and evolving. As this industry grows, it becomes more susceptible to attacks.

There are many great opportunities to publish work online. However, you need to approach your online course with profitability and security in mind. After all, these go hand-in-hand. By implementing protective barriers for your digital property, you will receive a greater return on your investment.

Some of the core benefits associated with the creation of online courses include:

  • Low overhead costs
  • Unlimited stock (spanning across international markets)
  • High-profit margins, due to low production costs
  • The use of automated systems for sales and delivery
  • Opportunities to expand and develop brand awareness

Before you begin to reap the rewards associated with online courses, you must first develop an idea, create the content, and then effectively market and sell your digital content. At EditionGuard, we understand how much work this involves and how committed you need to be, which is why we focus on one of the most crucial steps — protecting the content itself.

Here are some top for developing a course, prior to the implementation of security protocols:

  • When choosing a topic, you can either create a course based on a subject you are currently an expert in, or you can learn and teach as you go. Regardless, make sure you choose a topic that is profitable. A good strategy is to come up with an online course based on the questions people ask — what is it that your clients are most interested in? What is it that they struggle with? Figure out what the problem is and then provide the solution.
  • Test your idea to see if there’s a market for it. You can do this by developing a free course for email subscribers (all while building your email list). After all, it is said that you can rely on at least 2 percent of your email list to purchase your course. Another option is to “pre-sell” your course before you have officially created it. To do this, create a sales page that summarizes the course you plan to offer. Then offer an option to “reserve” their access. This will provide you with a greater level of insight. You can also seek feedback on what people are most excited and eager to learn about.

While you are creating (and testing) your online course, be sure to familiarize yourself with proactive security measures. After all, approximately 20 percent of the global Internet bandwidth is used to stream, upload, and download pirated content and materials.

I Have Finished Developing My Online Course, Now What?

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Unfortunately, when it comes to the majority of digital content out there, the old saying, “build it and they will come” does not apply. You need to effectively market your course so that people know it exists. Better yet, you need to promote your digital product in order to increase your following (if you decide to release other products under your online brand.)

The best thing that you can do is implement marketing strategies before and after your product is complete. That way, you will achieve an initial inflow of customers, followed by a growing audience.

Also, just as you need a thorough security plan, you should also develop a coherent content marketing strategy. One report found that 61 percent of successful content marketers documented their core strategy, compared to just 13 percent of unsuccessful marketers.

To maximize the success of your online course, consider the following steps:

  • Know your ideal customer — Have you created a buyer persona for your target consumer? If not, this is a crucial place to start. In order to craft the most effective message, you need to know who you are speaking to. Facebook Audience Insights is a great place to start.
  • Develop your unique selling proposition — What differentiates your course from similar courses on the market? What areas did your competitors miss that you can improve on?
  • Create hype on your blog — Promoting your course on your blog is a great way to gain free exposure. Be mindful of where you place the ad for your online course on your website. A site’s top bar is an excellent location. You can also feature a purchase link by creating a sales widget on your sidebar.

From social media to email marketing, podcasts to Google AdWords, there are myriad options available for getting the word out about your online course. The more strategies you implement, the better.

Be sure to track the success of your marketing campaigns effectively . Become familiar with Google Analytics and be prepared to alter your approach if your not getting the results you wish for.

Protecting Your Online Course

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When you put your heart, sweat, and tears into your first (or your twelfth, maybe even thirtieth) course, you are naturally going to want to protect it. Piracy is a massive industry — one that essentially robs creators and publishers of billions of dollars on an annual basis.

While there are some basic steps that you can take to legally protect your content (i.e., registering a trademark for your brand and submitting your course materials to the Copyright Office), when it comes to piracy and plagiarism, copyright registration will likely not adequate deter duplication or prevent unauthorized access.

Related: What Is Copyright Protection – The Beginner’s Guide

At EditionGuard, we provide DRM solutions, protecting our clients’ digital files from both unauthorized access and piracy. We believe in providing features and resources that make selling and securing digital content easy and affordable. The recommended DRM approach depends on the type of documents you’re publishing within your online course, who your audience is, and how you plan to market/distribute your digital content to potential customers.

1. Password protection

Password protection is the most basic form of DRM. Through the use of various apps, including Adobe Acrobat or Preview (for Mac users), e-pubs and PDFs can be protected via a password. This means that readers will either have a password or they will not — pretty simple. However, the downside to this option is that level of encryption is less than the industry-standard (and may be removed using a variety of services).

2. Watermarking

Watermarking, also known as “social DRM,” can be implemented in a number of ways. The most common option (which is also highly effective) is to imprint a digital watermark that showcases the purchaser’s personal information. Not only will this discourage users from sharing your content, but watermarking helps ensure that your digital content is trackable online and that unauthorized copying and distribution will be attributable to the original purchaser.

Although many creators include a visible watermark, invisible watermarks are also effective. These watermarks can invisibly imprint a wide array of identifying information. EditionGuard offers both mechanisms, and you can learn more about watermarking here.

3. Industry-standard DRM protection

The industry standard for DRM, allowing for maximum versatility and control over who has access to your digital content, is secure encryption. Adobe DRM encryption allows our clients to stay one step ahead of the thousands of people trying to decrypt their solutions.

To ensure that your digital content is protected, allowing you to maximize revenues, consider implementing the DRM solution most suited to your needs to deter theft and unauthorized distribution.

The EditionGuard Difference

At EditionGuard, we help our clients protect their digital content thru monthly subscription making costly DRM solutions more affordable and easier to implement than ever before. All online courses and ebooks can be protected using either social DRM or Adobe DRM.

In addition, we have teamed up with a number of partners, supporting turnkey integrations. Easily integrate EditionGuard with your Shopify store, download our WordPress plugin, or take advantage of our many other features.

Whether you have just finished your outline or have already conducted all of your market research and are ready to launch, when you take the right steps, the development of online courses can be incredibly profitable. For more information about our free 30-day trial, please contact us today!

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How To Protect Intellectual Property Online

Online Piracy Is Rampant, but There Are Legal Protections for Content Creators

The Internet is an incredibly powerful tool for sharing ideas and selling content. Unfortunately, it’s also a superhighway for selling or sharing pirated intellectual property. A quick Google search will uncover pirated films, music, and e-books that are often free for download. In addition, searching for pirated versions of your own content can be difficult because more advanced groups hide behind closed forums. There are legal mechanisms to compel website hosts to take down pirated content, but in practice, these remedies take time and money to resolve. This article will examine how to search for pirated content and what to do once you find it online.

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How Piracy Impacts Content Creators

According to one study, online piracy of e-books costs publishers over $300 million each year. That study reveals that the people who illegally download e-books are as diverse as the titles they read. They range from college students to working professionals and use a variety of tools to download and store pirated content. Online piracy worldwide is at record highs, and sites hosting pirated content received 300 billion visits in 2017. The United States had the largest population of residents illegally downloading content, followed by Russia and India. Most visits were to streaming sites followed by torrent sites and direct download portals, which are more commonly used for pirated e-books. The unfortunate truth is that pirated content is easy to find online and there is no shortage of people willing to download content without paying for it. While there is legislation in place to protect content creators, digital pirates are much more nimble and are often one step ahead. One of the first lines of defense to protect content is effective DRM software.

DRM Software Protects Digital IP

Digital Rights Management software protects files from piracy. DRM varies depending on the type of content but encryption—along with passwords and digital watermarks—is the most common form of piracy prevention for e-books. The appropriate level of protection varies depending on the material; an academic paper containing sensitive or proprietary information may need more protection than an e-book written by a first-time author. The challenge with DRM is balancing protection versus ease of use. Readers increasingly demand that they be able to access content anytime, anywhere, on any device. Security solutions need to protect IP without negatively impacting the reading experience.

What Is Adobe DRM And How Does It Work?

Adobe DRM adopts this mindset and achieves a balance between security and convenience. Adobe’s DRM software is built on the industry-standard Adobe Content Server, which provides content creators and publishers a platform to securely distribute and monetize e-books. To protect IP, customers are issued a unique customized ID that is required to access authorized content, and publishers can make content available to specific customers for a predetermined window of time. E-books secured by Adobe DRM can’t be copied or shared.

Ensuring that Adobe DRM encryption remains one step ahead of would-be hackers and pirates requires constant vigilance and investment. Perhaps for this reason, the high costs and technical know-how required to deploy Adobe Content Server and DRM protection put it out of the reach of many content owners.

EditionGuard eliminates these barriers and makes Adobe DRM affordable to both small and established firms. Clients pay one low monthly fee to get industry-leading content protection standards, rather than paying significant upfront installation and maintenance costs. EditonGuard allows creators and publishers to focus on producing great content without worrying about the technical requirements necessary to protect that content online.

Adobe DRM Alternatives

Aside from Adobe DRM protection for e-books, there are a number of other strategies to protect digital IP. Password protection and social DRM/watermarking can be useful but have significant drawbacks that we will explore in more detail.

Password Protection

Password protection is the simplest and easiest to use method for protecting digital IP. Adobe Acrobat and Preview for Mac both offer built-in password protection options. However, this simple solution provides no flexibility. Password protection is absolute—you either have the password or you don’t—and doesn’t offer tiered access. Password protection also can be easily defeated using online tools that can be low-cost or free.

Digital Watermarking for E-Books

Social DRM is particularly prevalent in Europe and involves imprinting files with a “payload” of hidden or visible information that identifies the purchaser of the content. That payload might be the full name or account number unique to the buyer. The actual watermark might be embedded in images or as a header/footer on each page depending on the algorithm. Some watermarking algorithms seek to deter theft by including the owner’s name or personal information in the document; in theory, this discourages theft because the owner will be less willing to share materials that identify them as the source of unauthorized copying or distribution. Hidden watermarks are geared less towards immediately deterring piracy and more toward prosecuting or otherwise punishing offenders after the fact. Encryption-based DRM is sometimes confused with watermarking, but they are fundamentally different protection mechanisms. DRM limits the ability of the user to access content outside of approved apps or devices; watermark algorithms are device or app-agnostic.

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(Source: Adobe)

Legal Protections for IP

E-books and other published content are protected under U.S. law as well as international statutes. There are different overlapping protections that you need to understand in order to protect your IP online:

Copyrights: Copyrights protect original works of authorship from theft or misuse and are registered with the U.S. Copyright Office. This legal protection grants the owner exclusive rights to publish, reproduce or distribute the IP. “Authorship” broadly includes books, software, film, paintings, and even live performances. Copyrights typically last as long as the lifetime of the owner plus an additional 70 years. The owner of the copyright has the power to permanently or temporarily transfer ownership to another party.

Trademarks: A trademark is a word, phrase, symbol, or design distinguishing the origin of one party’s goods versus those of another party. Trademarks typically include logos, brand names, and slogans. Unlike copyrights, trademarks do not expire after a set period of time, and in theory, a trademark lasts as long as the owner continues to use it consistently. Trademarks don’t need to be registered, though doing so notifies the public of the registrant’s claim and creates a legal presumption of nationwide ownership.

Digital Millennium Copyright Act (DMCA): Signed into law in 1998, the DMCA provides explicit protections for copyrighted material on digital platforms. In addition, DMCA prohibits circumvention of online anti-piracy software and makes it illegal to create or share tools used for that express purpose. DMCA also provides a mechanism for companies to issue a “takedown request” when they find pirated material online. Let’s explore that process in more detail.

How a DMCA Takedown Request Works

A DMCA takedown notice allows content creators or publishers to request that an ISP, web host, or other web manager removed copyrighted material. In order to initiate a DMCA request, the content creator or publisher must identify the pirated content and prove ownership. It’s advisable to take time-stamped screenshots of the pirated content to preserve evidence. The request is then sent to the service provider’s DMCA agent, which all providers must appoint and register with the U.S. Copyright Office.

However, several different types of online service providers are protected from this law and usually aren’t liable for DMCA violations:

  1. Conduits: Services such as broadband access providers who may have pirated material passing through their networks.
  2. Caching Services: Services that temporarily cache data, such as those used by many broadband providers.
  3. Information Location Tools: Search engines or directories are protected provided they don’t encourage or profit from infringement.

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Tools to Search for Pirated IP Online

One of the easiest and fastest ways to search for pirated content is by creating a series of Google Alerts. Google allows you to set search parameters for specific words or phrases and will alert you via email when these search terms appear online. For example, a publisher can set specific terms—such as character names, locations, vocabulary particular to a book series, etc.— to trigger an alert that may identify pirated e-books or other stolen content. You can search for entire excerpts as well. Google Alerts are flexible and can provide daily, weekly, or immediate notifications as terms are found. Google Alerts are sent straight to an email inbox for easy sorting and follow up. Trackback notification is another valuable content tracking tool available on major blog platforms and Content Management Systems (CMS) such as WordPress and Drupal. Trackback notifications will contact you immediately if someone links back to your post. While there are legitimate reasons for doing so, a website that repeatedly links to your site could be copying and reposting IP. Similar to a Google Alert, trackback notifications can be sent to an email account for follow up.

EditionGuard Lets Customers Focus on Content

Digital piracy hurts creators and makes it more difficult to earn a living creating and selling content. While online piracy remains primarily focused on films and music, e-books are also being stolen with alarming frequency. Piracy can be incredibly costly to copyright holders, and investing in the right software is the best defense. Adobe DRM solutions are at the cutting edge of IP security software and EditionGuard puts this industry-standard protection within reach.

Partnered with EditionGuard, content creators can be confident their IP is safe as they focus on the creating the next e-book that delights readers around the world.

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How to Self-Publish a Book in 2018

Publishing a book used to be like a lottery, except that you had to work hard even to have a chance to get your work noticed by one of the big publishers. Even after that, it was pot luck whether you got through all the hurdles. Unless you had the right connections, it was often a thankless, near-impossible task to get your book published.

The internet flipped that process upside down. It all started with Amazon giving you the ability to publish and promote your books online. Some of the most successful authors today started by going down this route.

E.L. James, author of the wildly successful Fifty Shades trilogy, self-published her first books. She sold 250,000 copies before being snapped up by a mainstream publisher. The series completely revolutionized the way the publishing industry operated and made it more accessible than ever before.

There’s a number of reasons for self-publishing your books:

  • Control: Working with publishing houses often means handing over editorial control. They have a team of editors and “experts” who decide what kind of content sells. They will also control the distribution of your books.
  • Flexibility: Publishers work to their timetable. This leads to either frustration over the length of time it takes to publish your book or tight deadlines. Either way, doing it alone enables you to work to your schedule – one that suits you.
  • Money: By retaining control over editing, printing, and distribution, you will keep far more of the profits your book makes. You may even decide to go down the e-book route entirely, cutting out printing costs.

In essence, self-publishing will give you complete control and flexibility to do things on your terms. You would be going directly to your readers and cutting out the difficult agent in the process. As you become more established and scale up your sales, having a publisher may make more sense. However, as you start out, it’s invariably better to go alone.

Here’s how to do it:

1. Identify Your Genre

To begin with, we need to focus on your writing. After all, that’s what your readers are going to be interested in. Identifying the right genre for your book will set a firm foundation to work on. As well as picking the subject you are passionate and knowledgeable about, it’s worth looking at the topics independent authors are successful with.

A recent Author Earnings report identified the top five genres for independent e-book publishers:

  • Romance/Erotica
  • Crime/Mystery
  • Religious/Inspirational
  • Sci-Fi/Fantasy
  • Horror

Though these figures relate to e-books, they are still a good indicator for the publishing industry as a whole. If you want to write to a different genre that’s not in the top five, then take the time to see if there’s a market for your book. As long as you have the expertise on your chosen subject, then you should press ahead.

2. Write

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The book isn’t going to write itself. As soon as you settle on a topic, title, or even just an idea, you need to get writing.

eThe trick here, as many other writers will tell you, is to get into a routine. Set yourself a daily target for the number of words to hit. Anything between 500 to 2,500 words a day should work. Pick a number that gets your momentum going without sacrificing the quality of your work.

If you feel the need for some human company in this famously lonesome profession, there are writing groups you could join. As well as providing that extra bit of motivation, you can use your fellow members to proofread your book.

It’s also a good idea to read a good book for 30-40 minutes before you get writing each day. This will get your creative juices going and set the standard for your work.

In essence, you need to get into the habit of writing. While you should constantly review your book to make sure the basic standards are met, the heavy editing can wait.

3. Review and Edit

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No best-selling book is ever published without going through an endless stream of edits. When you’ve finished your first draft (And it will just be that), take a breather and step away from it. Give yourself a day, a week  or however long it takes for you to be able to review your book with fresh eyes.

After giving it an initial review, it’s always worth collaborating with others to edit your book.

There are many companies who offer editing services for books. The full package will set you back by around $1,000, which may seem expensive, but it’s a small price to pay for a polished book. If you can, build a relationship with your editor or team, so you can ensure the edits stay true to your vision.

Editing can be a painful process, as you see others change key tracts or sentences that you’ve labored over. The key is to leave your emotional attachment to one side and take each edit on merit. Let your editors get on with the job and review their suggestions afterwards.

If they are good editors, you will find yourself accepting the majority of their edits. However, if you feel there’s a clash of styles or ideas, then it’s time to find an alternative team or editor.

Saying that, you need to be able to accept constructive criticism. Remember, even the likes of J.K. Rowling and Stephen King will have their books heavily edited before it goes to publication.

4. Design

While the editing process is underway, you should look at the design of your book. The front cover will set the tone for your readers and display what type of book it is.

There’s a lot to consider when it comes to the exterior design of your book:

  • Front Cover: Image, title, and tagline
  • Back Cover: Short review of your book, author information, and review quote
  • Spine: Title of your book
  • Inside Leaf: Author information, image, and biography
  • Inside Cover: Publishing and copyright information

As well as the consideration of the front cover image, you need to think about the font of the title, copyright information, and whether you should have a review quote.

If you have the budget, then you should use a professional book cover design service. Take the time to search around and weigh up the reviews from other authors. Don’t just consider whether they are good designers, but also whether they cater for your genre.

If you prefer to go it alone or with your team, and design your book cover yourself, there are several neat tools that enable you to do this. One of the most popular is Canva, which is a leading graphic design app with access to thousands of templates for you to work from.

Bear in mind that there are lots of factors in book design and it can catch first-time authors out. If you’re serious about publishing a book that sells, then consider whether you can do it alone. Each element needs to be reviewed and edited throughout. So it could be more cost-effective to leave this to the professionals, with your input.

5. Marketing

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By this stage, you’ll be fast approaching publishing day. You need to be carrying out your marketing well before then.

One of the best ways of doing this is to set up a blog and social media profile. Your blog gives you the opportunity to build your reputation as a knowledgeable and high-quality author. It’s the perfect platform to showcase your writing skills.

You should then use social media to build a following and share content with your audience. Avoid simply talking about your book and don’t be afraid to voice your opinion on issues within your field. By engaging with your potential readers and building a healthy profile before the publication of your book stands you in good stead for success.

Look at using specialist book marketing agencies to boost your profile further. They can organize everything from book reviews to media interviews. You need to give them plenty of time to do their work. For example, it can take several weeks to get one book review you could use on the back cover.

As with the design agencies, take your time in finding the right option for you. Find a team or person that you can work with and equally passionate about making your book a success. That will make a difference to your sales.

Marketing your book doesn’t stop after publication day either. You need to maintain the profile you will have built and connect with your readers. Your most loyal readers have the potential to become advocates of your book and sell it for you. This would be invaluable as it’s a very competitive market where it’s increasingly difficult to stand out.

6. Security

Even if you’re intending to launch a physical book, e-books is a relatively inexpensive way to generate extra revenue. Amazon Kindle, Nook, and other e-readers offer users the opportunity to have a library in the palm of their hands.

If you choose to go down this route, and you should, then you’ll need to think about protecting your book against piracy. After all, e-book piracy cost the publishing industry $315 million in 2017 alone.

At EditionGuard, we offer a number of affordable digital right management (DRM) plans designed to protect your e-books. Once in place, you will be ready to securely distribute your e-book to your readers.

To find out more about how DRM works, check out our recent blog post. Here’s a brief excerpt:

“DRM, or Digital Rights Management, involves various methods of protecting digital files from piracy, theft, or unauthorized access. In the publishing industry, DRM protection for e-books usually takes the form of password, watermark, and encryption-based solutions in order to protect against piracy. The level of e-book protection a publisher needs depends on the type of document being published, the intended audience, and the specific distribution channel. DRM solutions need to protect IP but must do so in a manner that is convenient and seamless for the customer. A DRM solution that completely secures content but is cumbersome and intrusive for the customer could ultimately hurt sales.”

7. Launch

It’s finally here. The big day has arrived. If you have done everything as set out in the post, then launch day should be about you having fun. Use the positive feeling about completing your book to shine through in any interviews or blog posts.

Promote it anywhere you can, on social media, other blog posts, media outlets, and book forums. Find out where your potential readers are and make sure your book can be seen. If you have a list of email subscribers, make a special offer on referrals. Encourage others to spread the word on your behalf.

As with marketing in general, don’t stop after day one. Keep pushing your book, and enjoy the ride.

8. Keep Writing

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Only a tiny handful of authors find life-changing success after one book. The best way to build your reputation is by consistently publishing high-quality books that your readers love.

If your readers enjoyed your first book, then you’ll have a market ready to read your next one. It’s highly likely they will talk to others and you’ll see your audience grow organically. Ensure you save your email subscribers and retain your social media followers by keeping them engaged. Let them know that there’s another book coming and generate some excitement.

Before you know it, you’ll have a growing readership which will result in growing revenues.

Final Thoughts

As you will have seen, publishing your own book is easier than ever before. There are a several ways you can do this but to ensure success, you should do the following:

  • Collaborate: Though you call the shots as an author, you should collaborate with others. This includes editing, design, marketing – as a team, you will get more work done to a higher standard.
  • Have a budget: At the end of the process, successful self-published authors will keep more of the revenue coming in than working with a publishing house. However, it will cost more upfront. Things like editing services, design teams, and marketing will add up.
  • Give yourself time: To maximize the potential of your book, you need to allow plenty of time to prepare for the final publication. There are no shortcuts to quality.
  • Get into a routine: When it comes to writing your book, get into a daily routine of reading and writing. Immerse yourself for a few hours at a time. Let the heavy editing wait until you finished your first draft.
  • Protect your book: Finally, when you’re ready to launch your e-book, take the steps to protect it against piracy with EditionGuard.

Many of us have dreams of publishing our own book, and thanks to technology, it’s within reach. The key is to focus on a genre you’re passionate and knowledgeable about – and follow the steps laid out in this post.

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Adobe DRM – What Is It and Why is it the Industry Standard?

Intellectual property is critical to any company’s success. However, protecting that IP can be challenging, especially in an increasingly digital age. It’s easier than ever to copy and transmit content before copyright holders can respond. Digital Rights Management (DRM) software is specifically designed to solve that problem and can protect digital works such as novels, textbooks, and other content. This post examines how EditionGuard keeps your IP secure so you can focus on creating great content.

What is DRM?

DRM, or Digital Rights Management, involves various methods of protecting digital files from piracy, theft, or unauthorized access. In the publishing industry, DRM protection for e-books usually takes the form of password, watermark, and encryption-based solutions in order to protect against piracy. The level of e-book protection a publisher needs depends on the type of document being published, the intended audience, and the specific distribution channel. DRM solutions need to protect IP but must do so in a manner that is convenient and seamless for the customer. A DRM solution that completely secures content but is cumbersome and intrusive for the customer could ultimately hurt sales.

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(Source: Adobe)

What is Adobe DRM And How Does It Work?

Adobe approaches IP security with the attitude that selling e-books securely online should be easy and convenient. Whether it’s a brand name author or an up and coming writer, Adobe can support distribution with robust but easy to use software. Adobe’s DRM software is built on the industry standard Adobe Content Server technology used by major tech firms and book retailers such as Google and Barnes & Noble.

Why Adobe DRM Is The Industry Standard

The Adobe Content Server provides authors and publishers a platform to securely distribute and monetize their e-book library. Added flexibility allows for unit or subscription pricing, location-based pricing, and seamless fulfillment. Customers are authorized with customizable ID options, and publishers can make content available for specific windows of time.

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(Source: Adobe)

Cost Structure

Adobe DRM can have high start-up costs that could pose challenges for smaller firms. Those costs are detailed below:

Initial software license fee: $10,000

Annual maintenance: $1,500

Development and deployment: $5,000-$10,000

Cost per e-book download: $0.22

Adobe DRM also has a number of limitations. Users can access content on a maximum of six computers or mobile devices. If you need to reset your authorizations, you’ll have to call customer service and lose access to all devices tied to your Adobe ID.

Fortunately, there is a much more cost-effective solution to protect your content while still maintaining industry-standard security. EditionGuard allows you to securely sell your works online with Adobe DRM protection for a flat rate of as little as $120 per month. You can focus on selling your protected e-books without worrying about software installation and other technical issues. EditionGuard offers an all-in-one solution that can protect valuable content and easily integrates with your e-commerce platform through flexible APIs.

When a purchase is made, the customer is authenticated with a user ID and password. The customer can then securely access their content with virtually any internet-enabled device. Adobe DRM works behind the scenes to secure content without negatively impacting the reading experience. Adobe DRM strikes the perfect balance between protecting your content and ensuring customers can read their e-books whenever and wherever they choose.

DRM Alternatives

There are several alternatives to Adobe DRM for protecting EPUBs and PDFs. Password protection and social DRM/watermarking offer some security but have significant drawbacks. Let’s examine both of these alternatives in more detail.

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(Source: Adobe)

Password Protection

Password protection is the simplest solution to prevent unauthorized access to content. However, this solution offers no flexibility in terms of what users can access: they either have the password to access the whole file, or they don’t. In addition, password protection encryption is inferior to the industry standard. Password protection can be easily removed, often for free, using different online software tools. A more sophisticated hacker can use a brute force attack, which involves testing thousands of password combinations until the password is discovered. More complex electronic devices may have safeguards to prevent this kind of penetration attempt, but publishing applications typically are less sophisticated.

Watermarking Or “Social DRM”

Social DRM can take many forms but typically involves imprinting files with a visible (or possibly hidden) watermark. That watermark often contains the reader’s personal information, such as their name or an account number. Digital watermarking for e-books discourages unauthorized sharing, as a file containing the reader’s personal information can be easily tracked and attributed. Watermarking is prevalent in European countries such as Germany and Italy but is less commonly used in the United States. One significant exception is J.K. Rowling’s Pottermore, which uses watermarking on Harry Potter e-books. In addition, O’Reilly Media has been using watermarking to protect content for years.

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(Source: Adobe)

How Piracy Affects Authors

Piracy prevention for e-books is especially challenging. According to one study, almost 17% of online books have been pirated. Some authors have tried to combat the trend by appealing directly to readers. American author Maggie Stiefvater, who wrote the Shiver and Raven Cycle series, did just that. After her publisher decided to cut the print run of the next book in her series by half, she pleaded with fans to stop pirating her work and making it more difficult to make a living as an author. She even released a portion of her new book, The Raven King, to highlight the issue. Stiefvater had seen numerous forums where fans shared pirated PDF’s of her books. The PDF of the Raven King was merely the first four chapters and a message explaining how piracy harms her and other writers. After the message was released, the new book sold out within two days.

Some industry groups representing authors have explored new technologies to reduce piracy. The Alliance of Independent Authors is exploring using blockchain, the technology that underpins cryptocurrencies, to protect IP. A “literary blockchain” would theoretically be a digital ledger that would track an author’s intellectual property and commercial rights to a specific piece of content in real time. While the idea is in its infancy, a literary Blockchain could reduce piracy and ensure authors are paid for their work.

Publishers Are Embracing New Digital Business Models

Research suggests that illegal downloads of e-books cost publishers over $300 million each year. Part of that trend appears to be driven by the growth of digital titles, but other factors are also important. The growing prevalence of tablets and e-readers has made e-books more attractive than in recent years, further underscoring the need for better piracy prevention tools. Publishers have responded with different strategies including establishing best practices, lawsuits, and exploring new business models. The rise of Netflix, Spotify, and other modern content firms has highlighted the benefits of the subscription business model. Millennial customers are actually willing to pay for content if they pay a reasonable monthly fee for unlimited access. The New York Times and the Washington Post have seen significant revenue growth selling digital subscriptions and have successfully convinced millennials to pay for news. Rather than relying on ads or unit sales, publishers may be able to combat piracy by offering e-book subscription services that promise access to an extensive library for a monthly fee. Rather than trying to fight piracy with brute force tactics such as lawsuits and creating closed systems, adapting to changing customer tastes could eventually make piracy less attractive. In the meantime, protecting your IP with social DRM or industry-standard Adobe DRM protection from EditionGuard helps ensure that your work will not be illegally copied or distributed.

Final Thoughts

Digital piracy hurts everyone, from content creators to publishers and other distributors. Theft of film and music content is being mirrored in the publishing world, and it’s easier than ever before to share pirated content. Adobe DRM solutions are on the cutting edge of IP security software to preserve literary works and prevent piracy. Piracy is incredibly costly for content creators and investing in the right software is the best way to protect intellectual property. While there are a number of solutions available such as password protection and watermarking, those options don’t provide the same level of protection as Adobe DRM and are more easily defeated.

EditionGuard addresses these issues by making industry-standard content protection affordable for both small and established firms. Rather than pay significant upfront installation and maintenance costs, EditionGuard clients pay one low monthly fee and get industry leading content protection standards. EditionGuard allows its clients to focus on creating quality content for people all over the world to enjoy, and reap the rewards of all the hard work that went into creating and distributing it.

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Trade Secrets and How To Protect Them

Trade secrets and other intellectual property (IP) are critical to a company’s success. Protecting IP can be challenging, especially in an increasingly digital age. While there are numerous legal mechanisms and regulations to protect IP, digital piracy remains a pressing issue. Digital Rights Management (DRM) software is a very effective tool to protect digital media such as novels, textbooks, and other works. This post examines ways to protect digital IP and how DRM solutions can aid those efforts.

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(Source: Adobe)

What Are Trade Secret/Intellectual Property Laws?

We can define “trade secrets” very broadly. A trade secret is any confidential or proprietary business information that can provide a competitive advantage. That might be a chemical formula, a manufacturing process, sales methods, advertising strategies, and so on. Unauthorized access to and use of this information is considered a violation of trade secrets and may be deemed unfair competition.

Trade secrets are protected by Intellectual Property laws, which serve to incentivize inventors and protect their intellectual property from infringement or theft. If intellectual property is infringed upon or stolen, the owner of that intellectual property can file a lawsuit in federal court. There are a number of remedies if the lawsuit is successful. The court may issue an injunction to prevent further infringement and can issue substantial fines and impose damages to recover lost revenue and deter further infringement.

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(Source: Adobe)

How Do Those Laws Differ From Patents, Copyrights, And Other Content Protections?

Intellectual property laws are one way to protect creative works, but there are other terms we should consider: patents, copyrights, and trademarks. Let’s examine each of these in more detail:

Patents: A right granted by the government that excludes others from making, using, or selling an invention. Patents are valid for 20 years from the date approved by the U.S. Patent and Trademark Office (USPTO). The USPTO issues patents for “any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof.”

Copyrights: A form of intellectual property protection available for original works of authorship. Those works can include literary works, paintings, software, films, and live performances. A copyright grants the owner the exclusive right to publish, reproduce, perform, or distribute that creative work. Copyrights typically last as long as the lifetime of the owner, plus 70 years. The owner can permanently or temporarily transfer ownership to other parties. To ensure full protection, copyrights should be registered with the U.S. Copyright Office.

Trademarks: A trademark can be a word, phrase, symbol, or design identifying the origin of the goods of one party relative to other parties. Some examples include logos, brand names, and slogans. Unlike patents or copyrights, trademarks do not expire after a set number of years. A similar concept is a Service Mark, which applies to services rather than goods. In theory, a trademark can last forever as long as the owner continues to use it in the marketplace. In addition, trademarks don’t even need to be registered, though there are benefits to doing so. Registering a trademark with the USPTO notifies the public of the registrant’s claim to the trademark and creates a legal presumption of nationwide ownership.

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(Source: Adobe)

Legal Protections For Trade Secrets

There are also a number of legal mechanisms to protect trade secrets. The most common are non-disclosure agreements and non-compete agreements. The differences between these two legal mechanisms are examined below:

Non-Disclosure Agreements (NDA): An NDA is a legally enforceable contract that creates a confidential relationship between two parties—the party that possesses a trade secret, and the party to whom that secret is disclosed. NDA’s protect sensitive information and can protect patent rights, as public disclosure of an invention can void those rights. A broad range of information can be covered under an NDA, such as customer lists, R&D results, and other sensitive data. An effective NDA includes definitions of confidential information, obligations from involved parties, and the time period in which the NDA is in effect.

Non-Compete Clauses (NCC): A contract between an employer and an employee, where the employee agrees not to enter into competition with the employer after being terminated. An NCC typically prevents that employee from entering into markets where the employer competes or joining direct competitors. Employers use NCC’s for a variety of reasons. NCC’s prevent employees from revealing confidential information to competitors, who would be particularly positioned to exploit that information. Specific information is necessary for an NCC to be binding: an effective date, purpose of the agreement, key definitions (duration and type of work), and compensation. The terms and duration of NCC’s can vary, and some states may not even enforce these contracts.

What is DRM And How Does it Work?

DRM, or Digital Rights Management, involves various methods of protecting digital files from piracy, theft, or unauthorized access. In the publishing industry, DRM protection for e-books normally takes the form of password, watermark, and encryption-based solutions in order to protect against piracy. The level of e-book protection a publisher needs depends on the type of document being published, the intended audience, and the specific distribution channel. There are a number of specialized tools such as Adobe DRM that provide greater protection. Here are three of the most commonly used DRM solutions:

Password Protection

We can use a number of applications such as Adobe Acrobat or Preview (the Mac alternative) to password-protect PDFs and e-publications. However, these solutions offer no flexibility in terms of what users can access; they either have the password to access the whole file, or they don’t. This solution can deter unauthorized access, but the encryption is less than industry standard. Acrobat or Preview encryption can be easily removed, often for free, using different online software tools. In addition, a more sophisticated hacker can use a brute force attack, which involves testing thousands of password combinations until the password is discovered. A cell phone or other electronic device may have safeguards to prevent or slow this kind of penetration attempt, but publishing applications typically are less sophisticated.

Watermarking Or “Social DRM”

Social DRM can take many forms but typically involves imprinting files with a visible (or maybe invisible) watermark containing the reader’s personal information. Digital watermarking for e-books discourages unauthorized sharing, as a file containing the reader’s name or other information can be easily tracked and attributed.

Industry-Standard DRM Protection

Industry-Standard DRM protection offers secure encryption and the flexibility to control what users can and cannot do with our PDFs and e-publications. These security solutions need to be continuously updated and refined in order to provide the highest level of protection. Hackers and other actors are always trying to devise new ways to beat our encryption, which is why we need to work just as hard to stay one step ahead. Adobe DRM solutions are updated constantly to provide the best possible protection for e-books and other digital publications.

Hacker AdobeStock 107212183

(Source: Adobe)

How Piracy Affects Authors

Piracy prevention for e-books is especially challenging. According to one study, almost 17% of online books have been pirated. Some authors have tried to combat the trend by appealing directly to readers. American author Maggie Stiefvater, who wrote the Shiver and Raven Cycle series, did just that. After her publisher decided to cut the print run of the next book in her series by half, she pleaded with fans to stop pirating her work and making it more difficult to make a living as an author. She even released a portion of her new book, The Raven King, to highlight the issue. Stiefvater had seen numerous forums where fans shared pirated PDF’s of her books. The PDF of the Raven King was merely the first four chapters and a message explaining how piracy harms her and other writers. After the message was released, the new book sold out within two days.

How Piracy Affects Publishers

Research suggests that illegal downloads of e-books cost publishers over $300 million each year. Part of that trend appears to be driven by the growth of digital titles, but other factors are also important. The growing prevalence of tablets and e-readers has made e-books more attractive than in recent years, further underscoring the need for better piracy prevention tools. Publishers are aware of the problem and are taking action. In 2017, Cengage, McGraw-Hill, and Pearson Education reached an agreement with distributors to enforce a new set of Anti-Counterfeit Best Practices. Those three publishers are also engaged in preventing piracy of traditional books. The same year, those publishers sued bookstore operator Follett for its alleged failure to stop selling pirated versions of their books. Follett later settled and agreed to meet the Anti-Counterfeit Best Practices guidelines.

Conclusion

Digital piracy hurts everyone, from content creators to publishers and other distributors. Legal protections in place were created before the digital era and regulators have been slow to react to digital piracy. EditionGuard DRM solutions are on the cutting edge of IP security software to preserve literary works and prevent piracy. Piracy is incredibly costly for content creators and investing in the right software is the best way to protect intellectual property.

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What Is Copyright Protection – The Beginner’s Guide

Copyright protection was first brought into law as far back as 1710 when it was enacted in England. It was the first time where a state recognized the author of an original work owned its copyright. However, it still required the owner to deposit their work to copyright libraries at completion.

All this changed under the Berne Convention set up in 1886, which works across borders and automatically protected any work – published or unpublished. It covers authors, musicians, painters, and any other form of artist. Today, 173 out of 194 nation states are members.

As a result, copyright law is similar in most parts of the world and it applies as soon as you start writing, drawing, or producing. So, let’s explore what it is.

What Is Copyright

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(Source: Stock.adobe.com)

To put it simply, we should look at the US government’s view of copyright:

“Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed.”

So, in essence, it protects any form of material expression – whether it’s through an e-book, song, or software. However, it does not protect ideas, concepts, or facts. Such things like processes, methods, and systems can be protected with patents.

Copyright owners can expect to be able to:

  • Reproduce the work
  • Prepare “derivative works” (other works based on the original work)
  • Distribute copies of the work by sale, lease, or other transfer of ownership
  • Perform the work publicly
  • Display the work publicly

Under the Berne Convention, you do not need to register for copyright since it’s automatically granted, You also have the right to give permission for others to use or distribute your work. This is usually arranged through a transfer of copyright with contracts.

Another factor is if you’re employed by a company to do the work then you are not necessarily the copyright owner. For example, anything produced on a website is owned by the company and not the author.

Why You Need Copyright

what is copyright protection

(Source: Stock.adobe.com)

Far from being a barrier, copyright serves as an incentive for producing creative works. It ensures your intellectual property is an asset. If people could simply copy your work, whether it’s a book, painting, or song, and sell it – then the value of your asset will dwindle.

Copyright ensures that this does not happen, and gives owners the right to control the economic value of their work.

Your creations can also retain, and even build value over time. Copyright ensures this can be protected even after the author’s death for a duration of 70 years. This means the value of your work can be handed down the generations through your estate.

Having control over the distribution of your work is another key benefit. If you see a demand for your copyrighted work, then you can maximize your financial rewards by licensing others to either use or distribute your creations.

Licensing enables you to set the terms and conditions under which others can use your work. Any infringement of these terms is considered as breaking the law and can incur financial penalties – payable to you.

What Is Copyright Infringement

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(Source: Stock.adobe.com)

Copyright infringement is a generic term which covers any act that breaks the conditions set by the copyright holder. This could include the use of content without permission, violation of a pre-agreed contract, or display the protected work. These are usually resolved through direct contact between the holder and the “culprit,” where a negotiation process may follow. In more severe cases, court action is required.

In many cases, people will not realize they are committing copyright infringement. This is why it’s a smart move to contact them or their representatives before escalating the situation any further.

Examples of Copyright Infringement:

  • Using images without permission or attribution
  • Copying songs or lyrics without permission
  • Distributing e-books without agreement of copyright holder
  • Copying articles available online

When creating e-books or articles, you should always err on the side of caution when quoting or using third-party content.

For example, if you wanted to use an image, ensure you have the permission of the owner and attribute accordingly. There are sites like Adobe Stock, where you can use licensed images, safe in the knowledge you’re not infringing any copyright.

Copyright in Digital Media

Since copyright has been around long before digital even existed, there is some confusion about how it can be applied to digital content.

Let’s be clear: Digital works have the same protections as any other form of content.

For example, your e-book has the same protections as a physical copy. However, with the amount of data coming out of the internet every day, it’s a challenge to monitor all the content.

To ensure your documents are protected, you need to take action now.

How to Protect Your E-Book

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(Source: Stock.adobe.com)

While the Berne Convention automatically gives you the legal rights to your content, enforcing this requires a proactive approach.

As we’ve said before in previous posts, e-book piracy is significant issue authors and publishers need to consider. In 2017, over 31 million e-books were illegally downloaded in the United States alone. This equates to a total of $315 million in lost revenue, and a sizable proportion of total sales.

And it’s not only sales that can take a hit. When you’re not in control of your e-book distribution, content can be edited and presented differently. This invariably causes a negative perception of your reputation.

At EditionGuard, we provide Digital Rights Management (DRM) software to protect your e-books. The reality is to ensure you can exercise your rights; you need to use DRM.

How DRM Works

DRM is a term that describes methods of protecting digital documents from piracy. This can include confidential files, sensitive financial information, and e-books. It does this by restricting access to online data through passwords, watermarks, and encryption.

Password Protection

This is a method you will be familiar with. You can protect your documents by setting up password restricted access. It works for any digital material or website. However, partly because it’s standard practice, hackers have found ways around passwords, There are even apps and tools available that can remove passwords altogether.

Though this is not as common as media reports can suggest, it’s not a rare occurrence, and you should consider these factors.

Watermarking

Otherwise known as “social DRM,” watermarking imprints the content with a visible or invisible watermark. As a result, each file would contain the buyer’s information. This allows you to track down the person responsible if the pirated content makes it into the public sphere.

Encryption

Encryption is the most secure form of DRM. It enables authors to control how people can use their e-books. This level of authorization is also one of the most expensive because encryption needs to adapt to technological changes. EditionGuard puts industry-standard Adobe DRM within reach of independent authors and publishers by offering it at as part of a monthly plan at an affordable rate.

Final Thought

Copyright is an age-old concept that’s standing the test of time. As technology makes content and data evermore accessible, the issue of protecting your work is more relevant than ever before.

As an author, artist, or producer it’s important to understand the minute you start creating an original work, it’s subject to copyright. Under the Berne Convention, this is an automatic process that’s recognized by the vast majority of countries around the world.

However, it’s not enough to merely sit back and assume that you work will not be pirated. In order to protect your copyright, you need to take a proactive approach. Failure to do so will lead to lost revenues and damaged reputations.

For authors, DRM is one of the most effective solutions. At EditionGuard, we put otherwise expensive solutions within reach for e-book writers and publishers. Find out more today about how you can protect your future earnings.

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Encouraging Digital Literacy Through E-Books

With electronic book sales steadily increasing in the United States, there’s little doubt that people enjoy the freedom of reading digitally. E-books can be purchased anytime and anywhere (say, while lounging in bed) plus they can be synced and accessed across multiple devices. Convenience isn’t the only reason to reach for an e-book, though: this method of reading also promotes digital literacy. Let’s talk about what that means…

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(Source: Adobe)

What Is Digital Literacy?

The term “literacy” primarily refers to having the ability to read and write. An illiterate person—that is, one who can’t read or write—has difficulty functioning in the world. Reading and writing are essential skills. They allow a person to stay updated on current events with the local newspaper, read signs to help them navigate their community, and compete in academics and the workplace. Literacy is vital to success in today’s society.

When “digital” is attached, the meaning of the term broadens. Cornell University defines digital literacy as “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” Through this definition, we learn that “digital literacy” is quite comprehensive. Digital literacy goes far beyond knowing how to read or write.

A person who is digitally literate has the capacity to seek out information through digital technologies, assess the quality of the information, and use it accordingly. Plus, it refers to the knowledge and abilities to use a variety of devices, including tablets, smartphones, laptops, desktops, and other forms of technology.

Digital literacy skills are crucial in these times, as the use of print media decreases and digital media becomes more and more commonplace. Now that technology is a staple in everyday life, it’s apparent that lacking digital literacy skills places a person at a similar disadvantage to one who doesn’t know how to read or write at all.

Digital literacy may encompass the following activities:

  • Conducting a Google search and evaluating the resulting sources and data
  • Reading and navigating through a book using a tablet or e-reader
  • Recording and uploading a podcast
  • Using appropriate etiquette on a social media forum
  • Deciding whether to post or share sensitive images or text

This form of literacy goes beyond just the consumption and creation of information and ventures into more ethical and moral considerations, like critically evaluating data and practicing social responsibility.

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(Adobe: Stock)

What are the Typical Ways to Encourage Digital Literacy?

Digital technology is in nearly every American home today. Data from the Pew Research Center reveals that 84 percent of U.S. households have at least one smartphone, 80 percent have at least one desktop or laptop computer, and 68 percent have at least one tablet. In fact, many American children know how to use touch-screen devices before they can tie their shoes or read a print book.

This information highlights the fact that most American children grow up with access to digital technology. Therefore, digital literacy often begins in the home, and children’s training is then continued in the classroom. Here are some of the ways parents usually promote digital literacy:

  • Helping kids learn how to operate smartphones, tablets, etc.
  • Discussing news reports, social media posts, and viral videos as a family
  • Utilizing websites and applications that support a child’s reading and writing skill development
  • Encouraging critical reading skills during leisure and school-related reading
  • Asking questions about online findings
  • Examining the quality of a source, an image, or other forms of online media used for homework
  • Setting parameters on the use of technology according to a child’s age
  • Having preliminary discussions about privacy and sharing online
  • Bonding together as a family by using digital devices
  • Modeling appropriate screen usage

Such in-the-home opportunities can provide a framework for later digital literacy skills in younger children and help build on what’s taught in the classroom for older children.

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(Source: Adobe)

How E-Books Can Help

While any sort of reading is highly encouraged by both parents and educators, the use of electronic books provides a clear edge when it comes to the development of digital literacy skills.

Accessible and Affordable

Since most adolescents already spend a great deal of their time online, electronic books do a terrific job of meeting readers’ unique needs and preferences. If a child has access to a tablet or e-reader, millions of books (including textbooks and supplementary materials) are readily available to them. E-books are also incredibly mobile and space-saving, as taking one’s summer reading list on vacation requires access to only one device as opposed to a hefty armload. What’s more, print books are considerably more expensive than their electronic versions.

Rich Multimedia Features

E-books are equipped with a wide range of features, which are nonexistent in traditional books. Readers can engage with the text through audio narration, animations, dictionary and search features, links to supplementary materials and videos, social sharing capabilities, and highlighting and note-taking capabilities. Such features have been shown to contribute to better reading comprehension among e-book readers. This abundance of components not only promotes general literacy but also provides e-book readers with highly useful digital skills.

Overall, when books are online and easily accessible, readers are more likely to engage and enjoy the reading experience.

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(Source: Adobe)

3 Ways to Encourage Digital Literacy in the Classroom

Educators can help their students use technology effectively in and out of the classroom. They can also prepare them for college and careers in this increasingly digital world. The best way to do this is by starting with a clear set of standards and expectations. Be thorough and firm on the limits within your classroom to ensure your students understand the gravity of tech use.

Here are 3 more ways to support the development of your student’s digital literacy skills:

1. Boost Critical Thinking

Critical thinking is perhaps one of the most desired outcomes in the educational context. Teachers want to feel confident that their students can examine all aspects of a problem, sort through the available options, and determine the best response or course of action. This sort of thinking is invaluable in school, the workplace, and life in general.

Digital literacy requires that a person is informed, sensible, and open-minded when interacting through online media. In the classroom, teachers can help students develop critical thinking skills using technology. For example, a simple way to implement this may include reading a portion of text from an e-reader and making inferences about it.

Other approaches may include:

  • Searching for trusted, quality sources to complete a report or project
  • Assigning students to small groups and having a discussion of issues raised in the text or in a web video
  • Using peer-review applications to help students offer thoughtful feedback on one another’s work

2. Emphasize Smart Sharing

One of the most noteworthy uses of digital resources is the capability to share them with different audiences. Educators can help students foster informed and conscious sharing skills so they can minimize faulty tactics that potentially harm themselves or others.

Smart sharing should consider the trustworthiness of the source (i.e., clickbait versus premium news articles), the relevance of the information, and the potential to spread awareness or do good. Perhaps teachers can have their students go through a checklist before they hit enter on everything from social media posts to group assignment uploads.

Furthermore, educators can also help students better understand the digital footprint of their shares. This can include everything from uploading a document or image with cloud computing to sharing personal information on a forum.

3. Support Individuality

Educators can help students build their authentic voices and opinions through digital literacy. Allow students to explore trusted online environments on their own, helping them to not only develop autonomy but also construct their own ideas and belief systems.

While individuality and personal expression are vital, educators may also emphasize the importance of hearing and respecting the unique voices of others.

It can be a challenge to cover all the bases in an environment as far-reaching as the internet. We suggest allowing the context to inform your direction when teaching digital literacy skills. Be sure to take advantage of teachable moments, like discussing issues as they come up in the news or popular media or using examples from student missteps to drive home important points.

Some good topics to look out for may include cyber-bullying, privacy (one’s own and others), fake news, racial/cultural differences, responsible tech use, etc.

Conclusion

Digital literacy involves the knowledge and skills necessary to navigate, evaluate, and use information across a variety of electronic devices. Digital technology is undoubtedly here to stay, so having these skills helps a person perform successfully in academia, in careers, and in today’s tech-forward society.

Electronic books are one extremely valuable way to promote digital literacy skills. Educators may also support digital literacy by helping students refine their critical thinking skills, encouraging the spread of information in appropriate ways, and inspiring individuality during online learning activities.

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Digital Rights Management Services for E-Books: The Ultimate Guide

What is DRM for E-Books and Why is it Importan-01
Digital Rights Management, or DRM, is a crucial part of e-book publishing today. Here is the ultimate guide to understanding DRM services and learning which solution is right for your needs.

What is DRM for E-Books and Why is it Important?

DRM helps protect e-books against illegal downloading so that authors and publishers maintain their rights over digital content. Digital content security addresses e-book piracy, which has become an enormous challenge for both authors and publishers.

How Prevalent is E-Book Piracy?

E-book piracy is one of the most significant challenges many authors experience after publishing a popular novel. Unfortunately, when there is a demand for quality content, some users will download an e-book with the intent of sharing it for free.

Although many authors and publishers assume that by charging a price for the material, they are ensuring the content’s security, that is not the case. In fact, 31 percent of respondents to a survey about illegal e-book downloads stated that they downloaded such books weekly.

Further, a 2017 study on online copyright infringement found that out of all the e-books read online, 17 percent are pirated. And while many consumers of illegally downloaded content defend their actions by suggesting that piracy doesn’t affect authors, novelist Maggie Stiefvater begs to differ.

Stiefvater wrote about her experiences with piracy after her third novel didn’t meet expected e-book sales targets. Because sales dropped so low, her publisher cut the upcoming print run of her book. But the fantasy novelist found forums online where readers discussed her forthcoming novel and how to get it without paying for it.

Ultimately, to prove to her publisher that it wasn’t a bad novel causing the dip in sales, Stiefvater published a few chapters of her novel online, embedding the file with an anti-piracy message. This resulted in a spike in sales when readers couldn’t find the complete pirated book online.

How DRM Combats E-Book Piracy

Stiefvater’s experience isn’t uncommon, but for some reason, many who disagree with anti-piracy protections still maintain that pirated books are good marketing for writers. However, authors and publishers who depend on sales to make a living contend otherwise.

But how can DRM help? Digital rights management services help protect e-books and other digital content from piracy. From blocking unauthorized access to scrambling the underlying code of an e-book, DRM solutions can help protect content and preserve author’s right to benefit from their work.

When e-books are difficult to access because of anti-piracy security precautions, consumers must either purchase a legitimate copy of the book or not read it at all. Fortunately, when content is in demand, most consumers will often opt for a paid version of their favorite novelist’s new book.

Password Protection

Password protection is a straightforward means of blocking access to unauthorized users. Simply put, password protection via Adobe Acrobat or the native MacOS program, Preview, only allows consumers who have the right code to open a PDF file.

Passwords can deter users from trying to access content that they have not purchased. However, it is not the most effective means of e-book security because many services and solutions can remove password protection.

Overall, password protection is a smart preliminary step to protect content, particularly for self-published authors or those who want to offer e-book sales on their personal or brand websites. For more established brands or publishers, a more comprehensive security solution works best.

ebook security solutions

(Source: Adobe)

Watermarking or “Social DRM”

Watermarking is a “social” means of digital rights management because it deters purchasers from sharing content by embedding personal information identifying them as the owner of the e-book. Although digital watermarking does not add any additional steps to the purchasing and downloading process, users must enter their personal details before accessing the e-book.

When users receive their digital copy of the book, their personal information is embedded inside. Although readers may still be tempted to share an e-book with friends and family, for example, if their email address and phone number are embedded in the e-book, they are far less likely to mass-distribute the content online.

Digital watermarking for e-books works much the way that watermarking does for photographs. People are less likely to share content freely when the copyright owner’s rights are on clear display. Embedding the buyer’s personal information as the originator of a digital copy also puts them on the spot when it comes to legal action.

While scant research has been done on the effectiveness of watermarking against piracy, it stands to reason that watermarking reduces the chances of an e-book showing up on pirate websites for sharing.

Digital watermarking also personalizes the e-book buying experience for consumers, because every version of the book is personalized. Watermarking is an unintrusive means of DRM because it does not limit how readers can access or utilize the content. Therefore, it’s a consumer-friendly method of maintaining copyright.

digital watermarking

(Source: Adobe)

Industry Standard DRM Protection

The industry standard for DRM, encryption hosted via Adobe Content Server, enforces security on an invisible level. Encryption gives publishers the versatility to control how their content is read and shared. Any PDF or EPUB file with encryption has strict limitations for online use.

For example, many encryption processes make e-books incompatible with non-standard viewing applications. That means users can only read the books on devices that are compatible with encryption, stopping them from duplicating the files onto the Web or other devices for sharing.

Encryption makes an e-book conform to an author or publisher’s standards, which is why many large e-book retailers like Google, Barnes & Noble, and Kobo use it to maintain platform security.

Typically, Adobe DRM protection requires substantial initial investment and ongoing fees from publishers. This is partially because the high level of security provided by encryption requires constant modification to arrest the progress of pirates who wish to hack the code. EditionGuard puts Adobe DRM within reach of self-published authors and publishers by making it available at a low monthly rate.

adobe drm protection

(Source: Adobe)

How to Decide on the Right DRM Solution for You

Even for experienced authors or publishers, it can be challenging to decide on the appropriate DRM solution for your needs. While any measure of DRM protection is better than none, there are a few factors to consider when making a purchasing decision.

Size of Publishing Platform

For large publishers that distribute thousands (or more) of e-books via online sales platforms, a higher level of security can be extremely beneficial. Because large sales platforms often offer popular material, including e-books from famous authors, they may prove bigger targets for digital piracy.

High-volume sales mean a higher risk of illicit activity, but the right encryption software can deter copyright violators from attempting to duplicate and share copyrighted materials illegally. For example, e-book giant Amazon uses DRM which only allows readers to view books on Kindles or approved devices with the Kindle app.

Conversely, a self-published author may maintain a small platform on their website for sales. In this case, a limited inventory coupled with relatively low demand means more stringent DRM steps may be unnecessary.

Some authors also argue that applying encryption-level DRM to e-books creates distrust among an author’s readership. For lesser-known authors, using a high level of digital security may drive away consumers who see DRM as an insult to their integrity.

bestselling ebooks

(Source: Adobe)

Type of Content

Although DRM solutions work across all digital media, from audiobooks to e-books to academic journals, the kind of content an author creates may dictate what type of DRM is appropriate.

For example, authors of academic research may opt for a watermark rather than encryption, because many researchers may prefer to print their downloaded documents for scientific purposes.

In contrast, creators of e-books may desire encryption to prevent readers from duplicating content digitally. Further, e-book authors may apply DRM encryption to satisfy seller platforms’ requirements, such as the Amazon example above.

J.K. Rowling, for example, released her “Harry Potter” series DRM-free, but Amazon delivery of the books automatically applies DRM. This frustrated consumers who specifically chose DRM-free versions of the books to read on devices other than Kindle or other approved e-readers.

Audience Attributes

For famous authors with a worldwide following, such as J.K. Rowling, it is almost a given that piracy will affect the integrity of book sales. However, for authors with a large audience, the fears about losing a percentage of their income may be outweighed by their desire for consumer convenience.

Self-published or indie authors, however, have more at stake. A smaller audience means less opportunity for revenue, meaning that protection is likely essential for a writer’s career security. Therefore, financially accessible means of DRM such as watermarks or password protection may fit the bill.

Budget Limitations

An investment in DRM solutions is also an investment in an author’s work, but traditionally, high prices have discouraged many authors from seeking anti-piracy protections.

Authors or publishers on a smaller budget should weigh the benefits of each DRM solution with the outgoing cost to determine what is feasible for their unique situation. For some, the limited security offered by password protection may be sufficient. Others may opt for digital watermarking or social DRM because of the freedom it allows consumers to read their purchase on any device. For those authors and publishers seeking the highest level of security for their intellectual property, EditionGuard puts industry-standard DRM protection from Adobe well within reach.

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EditionGuard

How to Secure Your Library Against Piracy

Traditionally, libraries maintain a vast selection of books that members can borrow for free. Despite this freedom of access, book piracy threatens the continued well-being of the library model. Both online and offline libraries are at risk, especially for content that’s in high demand.

Library AdobeStock 62858528 2

(Source: Adobe)

Why is Piracy a Problem for Libraries?

While a well-stocked library has much to offer for communities, libraries are also at risk of piracy both online and off. Although libraries lend books, e-books, and other materials to members free of charge for limited periods of time, the libraries themselves have already paid for those resources. In fact, libraries typically pay a significantly higher rate to publishers per title than bookstores.

Libraries operate on a lending schedule that includes overdue fees to guarantee that materials return to the shelves. However, piracy poses a threat to both the continuing existence of local libraries and online ones. Public libraries typically rely almost exclusively on government funding to survive, while university and college libraries rely on funding from those institutions. If borrowing rates and member enrollment decline due to books being readily available through piracy, it is almost guaranteed to have a negative impact on funding.

Online Library AdobeStock 53410891

(Source: Adobe)

Online Libraries

One survey shows that nearly half of e-book consumers had downloaded at least one pirated book in the previous 12 months. Not only does illegal use of content violate authors and publishers copyrights on materials, but it also undermines library borrowing.

Because many libraries now offer digital borrowing, they are competing directly with illegal free book platforms that don’t have due dates and membership agreements. With most online libraries, borrowing schedules follow a traditional timeframe of one to three weeks, and on their due date, they simply disappear from the reader’s digital library.

When consumers realize they can obtain e-books, audiobooks, and more for free—and retain them permanently—they are less likely to utilize library services.

At the same time, libraries struggle to stay relevant as many consumers turn to digital media consumption rather than traditional books.

Traditional Library AdobeStock 15854443

(Source: Adobe Stock)

Traditional Libraries

The emergence of the e-book has posed a challenge to the conventional library model from day one. Libraries have traditionally relied upon the physical experience of viewing and reading books to attract borrowers, justify their funding and provide exposure for new authors.

Convenience and lack of overdue fees are just two reasons why consumers may opt for pirated content rather than visiting a brick-and-mortar library location. This puts pirates in direct competition with libraries.

Not only libraries at risk. As industry experts note, libraries (and bookstores) serve as crucial intermediaries between authors, publishers, and readers. Without library displays of “What’s Hot” titles and new releases, books sales may be adversely affected.

At the same time, the migration to e-reading may threaten the sales of physical books. People still maintain a desire to read, but they want a no-risk and convenient way to do so. Unfortunately, pirated content may appear to be the most accessible and risk-free commitment.

What Are Authors and Publishers Doing to Protect Books from Piracy?

Fortunately, there are steps authors and publishers can take to protect books from piracy before they end up on library shelves- digital or otherwise.

Industry-Standard DRM Encryption

Industry-Standard DRM encryption prevents e-books from online duplication and unauthorized use through secure code. This security depends on rapidly changing technology and is one of the most stringent measures against e-book piracy.

Authors or publishers must add encryption before their books arrive at the library, limiting the way that readers can use them. For example, readers cannot print or copy an encrypted book. Encryption can also dictate what devices and applications users can read on.

E-books and audiobooks may arrive without DRM encryption, allowing libraries to select their own methods of security that are uniform across all content types.

Encryption depends on the author or publisher’s preferences, and more popular titles may arrive at the library with pre-existing encryption protection. This limits a library’s choices when it comes to lending terms and device compatibility.

Watermarking or “Social DRM”

Watermarking can prevent readers from carelessly sharing content because watermarks can display copyright information and penalties and use the reader’s personal information as a marker.

With Social DRM, authors and publishers place a visible watermark on the inside of an e-book so that pirated copies can be attributed to the original downloader. Some forms of digital watermarking can also be invisible, allowing publishers to sweep the internet for pirated e-books in circulation.

Audiobooks, PDF files, and other resources can also use invisible digital watermarking to seamlessly “tag” content. If a pirate copies a resource with an invisible digital watermark, this “tag” allows publishers or authors to track the media and take legal action.

Why Do Libraries Need DRM?

Libraries hold a unique position as the middleman between authors or publishers and their readers. Because of this position, libraries want freely accessible content to pass on to consumers, but they must also cater to the wishes of authors and publishers.

Libraries’ concerns include consumer privacy, accessibility for users with disabilities, and enforcing DRM restrictions. Keeping electronic media both readily accessible and protected from piracy is a tall order, but DRM solutions can achieve both.

Ultimately, libraries need visitors so that they can keep their doors open. If people are obtaining e-books and other resources illegally, that means fewer visitors for libraries. People who can download, copy, and share books from home often won’t bother logging in or visiting their local library to find a good read.

DRM keeps library resources secure and creates a demand for books that are not found online for free. If libraries can encourage this demand, they will continue to see traffic from readers who lack access to pirated materials.

Laptop Librarian AdobeStock 94567970

(Source: Adobe)

What Can Library’s Do to Protect Their E-Resources from Piracy?

Strategies for protecting e-resources within library collections include innovative use of device rights management solutions and strong anti-piracy stances. Here’s how to secure your library against piracy.

DRM for Libraries

Even if libraries receive e-resources without encryption or watermarking, the institutions themselves can apply DRM strategies before releasing content to the public. Password protection, encryption, and watermarking can deter piracy.

Encryption

The highest level of DRM protection is invisible encryption coding that prevents readers from altering or copying an e-resource. This technology continuously improves to combat evolving piracy tactics, but it also limits the ability of readers to access the content across multiple types of devices.

Depending on the parameters of encryption, this form of DRM protection can keep users from printing, sharing, or copying library materials. However, many libraries are hesitant to embrace encryption because of the potential for reader frustration at not being able to download books to their favorite platform or device.

Watermarking

Whether libraries use their own information for watermarking or apply the borrower’s personal information inside an e-book, using a watermark is a form of social DRM that keeps readers from illicitly sharing content.

Digital watermarking is a straightforward method of marking e-books that belong to a library collection, but it does not inconvenience consumers. Readers can use any device to view an e-book or another resource regardless of what type of watermark it contains.

Anti-Piracy Statements

While many libraries understand the difficulties researchers and students face when searching for academic resources, most recognize that piracy is not the solution. Many University libraries have statements against piracy, such as the University of Connecticut Library.

In its statement, the UConn Library cautions against users sharing login credentials or posting copyrighted content in online forums. However, that library, along with many others, support publishing models such as the Open Access movement.

The Open Access movement’s primary aim is to make scholarly and scientific literature available for free to everyone). Researchers have direct online access to information stores, and anyone can contribute material.

Still, the Open Access movement has its limitations and guidelines, and there are types of content that are not available through these means. Therefore, other methods of protecting copyrighted content are necessary to preserve library resources.

In Summary

Libraries face unique challenges as they balance the needs of readers and those of publishers and authors. While cardholder agreements and logins form the basis of libraries’ content management, ensuring that all e-content is secure requires more than membership from readers.

Learning how to secure your library against piracy begins with understanding digital rights management solutions like encryption and digital watermarking. EditionGuard features like flat-rate plans, device compatibility, and easy implementation make the process simple.

While libraries continue to serve as sources of community education and engagement, taking steps to protect their resources ensures that consumers do not look elsewhere for convenient and secure access to desirable content.

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EditionGuard

Watermarks for Your Digital Content: The “How To”

Many authors and publishers are hesitant to invest in digital rights management (DRM) solutions. In failing to do so, they’re putting themselves at risk of e-book piracy. According to a UK study, up to 76% of popular textbooks were available online in pirated form. And it’s far from just frugal students who download pirated content. So, how can authors across the globe help protect their property? One option is digital watermarking.

What is Digital Watermarking?

Digital watermarks are often used in images, usually in the form of a semi-transparent overlay of the owner’s name or brand. But digital multimedia content requires a different kind of watermark. Techopedia defines digital watermarking as a method of embedding data into multimedia content for the purpose of verifying the credibility of the content or recognizing the identity of the owner of digital content.

For e-book publishing purposes, a watermark is often an overlay in the e-book that includes the purchaser’s personal information. Watermarks can also include publisher or author information.

The primary function of digital watermarking is to identify the owner of the content. Watermarks ensure copyright protection and enable tracking the source of a book or media.

Watermarks can also be hidden, invisibly embedded in the code of the e-book.

Visible or Invisible

Authors or creators of digital content can choose either visible or invisible watermarks. Visible watermarks are often comprised of logos and text while invisible versions are embedded into the code of the e-book or document.

It should be noted that visible watermarks do not alter the code in a file, and rely on purchaser or user entered information.

While watermarks may not prevent unauthorized reproduction, they help authors discourage e-book piracy since the author or owner’s information is embedded in the content. Watermarking also allows authors to track unauthorized use of content and identify pirates who redistribute licensed material.

Some publishers use a unique code for each book copy, enabling product tracking without displaying the purchaser’s information. Alternatively, a reader’s name, email, address, or other identifying information can be used.

How Digital Watermarking Works

As the Digital Watermarking Alliance explains, digital watermarking is a form of content identification that gives consumers the freedom to use copyrighted materials within legal parameters.

Digital watermarking highlights product ownership without limiting how consumers can read their downloaded e-books. Consumer convenience is a fundamental tenet of digital watermarking, making it a natural choice for many authors.

How “Social DRM” Can Help Authors

At EditionGuard, we offer social DRM technology that embeds visible watermarks into your e-books. Here we’ll highlight the benefits of our social DRM option.

Save Time

Setting up social DRM requires little time investment. That’s because the framework relies on customer input to create and place custom watermarks. The buyer must enter information such as their name, email address, and phone number before downloading the book. While it’s a short step for consumers, this method saves time for authors and allows for easy tracking later if a consumer pirates content.

With all the hours that go into writing, formatting, and marketing an e-book, choosing digital watermarking is a convenient and efficient choice for DRM. Saving time and boosting productivity through bypassing intricate security steps also saves money.

Device Compatibility

DRM solutions using encryption often limit how consumers can read e-books, such as only allowing use on one device, app or platform. Restricting the audience of a book to those with one type of e-reader, for example, may mean leaving money on the table when it comes to sales.

This is one of the side-effects of Adobe DRM protection, which restricts your e-books to specific devices. Social DRM has no such restrictions. That means the purchaser can read your material on any e-reader or application.

Buyers can take their books anywhere with any device, but the moment they share content unlawfully, you can track it down and stop it.

Software Choice

With endless software choices and more becoming available every day, consumers often have set preferences when it comes to e-book reading. Fortunately, social DRM places no limit on software usage, either.

Consumers can download your e-books and use any software to read them. The digital watermarks, however, remain embedded in the book.

Instantaneous Downloads

Once a buyer enters their personal information, their e-book download is instantaneous. There is no extra time or a waiting period involved with downloads.

Customer Trust

When authors or publishers use restrictive DRM protection methods, they risk alienating consumers who feel as if they aren’t to be trusted. No author wants to lose sales to unlicensed copies of books showing up online, but authors also want to avoid implicitly accusing their customers of illicit acts.

Social DRM is often the top choice for authors whose reader base may feel sensitive toward higher measures of security.

Because digital watermarking still allows consumers the flexibility they enjoy, it is less intrusive than other more restrictive forms of DRM. In the end, an author’s readers dictate how successful an e-book or a series becomes, so catering to their needs is a smart sales strategy.

As a journalist for The Guardian wrote, treating every consumer as a potential criminal is not the goal of DRM. Unintrusive DRM that adapts to an author’s unique customer base has the best chance of inspiring loyalty.

Effectiveness

Does social DRM really reduce piracy? While there are no recent studies on the effectiveness of watermarks against media piracy, experts maintain that watermarking does help reduce piracy—otherwise big-name publishers wouldn’t use it. According to Publishers Weekly’s expert, certain anti-piracy measures resulted in a 14% increase in e-book sales.

The fact that a digitally watermarked e-book contains the buyer’s personal information may not physically prevent them from making unauthorized copies, but it may prevent dishonest buyers from attempting to profit from an author’s work.

Legal Protection

Digital watermarking is an extension of traditional watermarks. According to LegalZoom, digital watermarks that remain embedded in content as pirates redistribute it provides evidence of copyright violation.

Copyright holders can pursue hackers or pirates for copyright infringement. Digital watermarking is a means of enhancing copyright protection that facilitates legal recourse if e-books are duplicated or shared illegally.

Other Types of DRM for E-Books

Beyond digital watermarking, there are other types of DRM that can help protect e-books from unauthorized use. The two most common are password protection and encryption.

Password Protection

Apps such as Adobe Acrobat or Preview for Mac offer the option for password protection for PDF and EPUB files. Passwords are a straightforward way to grant access to buyers or authorized users. However, various services and solutions can remove password protection. That means password protection alone may not be enough to protect e-books.

Additionally, password protection does not stop consumers from sharing purchases with friends and family if the password is also shared.

Encryption

Industry-standard DRM solutions such as Adobe DRM use secure encryption to protect e-books. Although encryption cannot provide absolute protection, DRM encryption is an ever-evolving tool that aims to stay a step ahead of hackers and potential pirates.

Encryption dictates what consumers can do with an e-book such as preventing them from sharing an e-book digitally or choosing to print or copy portions of it.

Due to its advanced technology, DRM encryption is often more expensive than other security solutions. It’s also one of the most effective.

If you’re looking for the most robust and restrictive protection for your e-book, Adobe DRM from EditionGuard may be the right choice for you.

In Summary

Understanding the different available DRM options can prove frustrating, but experts agree that protecting your content is crucial for maintaining e-book sales. At the same time, choosing the right means of copyright protection can mean the difference between making and losing a sale.

While digital watermarking is a smart digital rights management solution for many authors, its suitability depends on the type of content you publish, the audience you aim to address, and your methods of distribution.

Overall, social DRM is ideal for writers with an audience that may not mind personalized watermarking but may be wary of other DRM measures.

Especially for indie authors and self-publishers, avoiding audience alienation is a crucial part of DRM strategy. Overall, digital watermarking caters to e-book authors and publishers seeking to protect their work while still offering maximum convenience and device compatibility to their readers.

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