What kind of advantages, as a publisher, can you offer a promising author in today’s self-publishing world that they cannot get by publishing independently? How do you communicate the competitive advantage an author gains by working with your publishing house? And how do you, at the same time, manage your costs to remain profitable?
Legitimacy
Virtually anyone can publish independently. But having a book meet the stringent requirements of a publishing house, thereby deeming the book worthy of publication (based on its salability), can elevate the stature of the author. Simply put: Authors who are published through publishing houses are often taken more seriously.
Supported Marketing
Because book sales not only benefit the author but also drive profitability for the publisher, the publisher can provide more extensive marketing than the author is typically capable of doing for themselves. From billboards and bus advertising for major authors to mass email marketing and digital advertising for smaller authors, publishers offer a larger marketing budget and more marketing expertise.
Author Support
Many authors simply want to write their books. They don’t want to have to think about the editing and publishing process. Most authors probably don’t have the creative skillsets necessary to design a marketable cover, and they don’t want to deal with all of the other steps that come between writing and publishing. The more of these services you can provide (either in-house or outsourced), the more profitable you can be.
Where Does DRM Fit In?
Establishing your own digital book repository is one of the best ways to provide high-end services to your authors, allowing their books to be read by the largest number of readers (no exclusive Kindle-only rights required). One of the things you will have to do is ensure that your authors’ books are protected from digital piracy and file sharing. If you are considering becoming a digital publisher, it’s imperative that you understand and employ digital rights management (DRM) to protect yourself and your authors. Our guide, The Ultimate Guide to Digital Rights Management for Publishers, is a great place to start.
If you are an author or publisher looking to safeguard your digital assets, get in touch with us to start a 30-day free trial. Our services are easy to integrate with your website, with the more popular e-commerce environments supported by our turnkey solution. EditionGuard offers industry-leading DRM solutions at affordable, fixed monthly installments.
Contact us today to find out how we can help you protect your revenue.
